Developing a Media Plan – Runtime: 24 minutes
Getting attention from media outlets can be astonishingly valuable to your nonprofit. Shelley Johnson surveys activities that will help get you noticed and increase the likelihood that a reporter or editor will cover your story.
Watch (MP4 format): developingamediaplan05012012.mp4
Donate Buttons – Runtime: 27 minutes
Your website should have a Donate button. In fact, you’d do better to have several Donate buttons
on your site. Daniel Gasteiger identifies online services that provide Donate buttons and he encourages you to exploit this simple method of soliciting donations from your supporters.
Watch (MP4 format): donatebuttons04172012.mp4
Boards of Directors – Runtime: 21 minutes
You can’t have a strong nonprofit without having a strong board of directors. Carrie Roberts explains the responsibilities of board members and highlights do’s and don’ts for selecting them.
Watch (MP4 format): boardofdirectors04132012.mp4
Creating a Media Plan Revisited – Runtime: 21 minutes
Create a media plan to get maximum traction for your fundraising. Shelley M Johnson explains how a media plan keeps you focused and on message. She suggests that you come up with an “elevator pitch” that explains your nonprofit in sixty seconds or less in a way that engrosses a potential donor. She also lays out specifics for how to plan your media outreach efforts.
Watch (MP4 format): creatingamediaplanrevisited032012.mp4
Pinterest: Promote Your Nonprofit with Photos – Runtime: 21 minutes
Pinterest is a social networking site where people can create their own “pinboards” and load them up with photos, charts, and videos from all over the Internet. Daniel Gasteiger introduces Pinterest, explains how to use it, and encourages you to adjust your online activity so your nonprofit can benefit from Pinterest. He also addresses copyright which could be a big problem if you’re not cautious of how you use Pinterest.
Watch (MP4 format): promotionwithpinterest032012.mp4
Nonprofit Tuneup – Runtime: 13 minutes
Want to get your nonprofit purring like a well-tuned engine? Carrie Roberts uses this analogy to highlight important issues for nonprofits. She explains that your mission statement is a legal contract for your nonprofit’s very existence. Make sure your mission statement is accurate and that you are delivering on it. Carrie suggests ways to evaluate your mission statement and use it to operate more effectively.
Watch (MP4 format): nonprofittuneup032012.mp4
Find Donors Online – Runtime: 18 minutes
Developing a web presence for your nonprofit grows ever more critical. Daniel Gasteiger provides a high-level look at several websites you should learn and use as you build notoriety on the Internet. He introduces Google’s blog search, suggests you employ YouTube as a search engine, and identifies several other websites to use as you look for people who might support your cause.
Watch (MP4 format): research-findingdonorsonline022012.mp4
Maximize Fundraising with Effective Publicity – Runtime: 18 minutes
The media are extremely important for any organization with fundraising needs. Shelley M Johnson explains basic strategies that can improve your chances of getting coverage from traditional media. She suggests that you tell a compelling story that captivates the reader or listener, and that you should do something different from what other similar nonprofits are doing. The rapid-fire information in this webinar will challenge you to keep up.
Watch (MP4 format): usingmediaforfundraising022012.mp4
Fundraising Fundamentals – Runtime: 14 minutes
If you want someone to support your nonprofit, ask them to! Carrie Roberts emphasizes the importance of making your needs clear to potential donors; if you don’t ask someone for funding, they probably won’t fund you. She points out that 90% of gifts come from individuals, so fundraising that relies exclusively on grant writing misses most of the potential assistance. Carrie’s suggestions will help you overcome reluctance to ask for money, and provide techniques to make your asks more effective.
Watch (MP4 format): fundraisingfundamentals022012.mp4
Preparing for Effective Fundraising – Runtime: 11 minutes
Carrie Roberts explains the importance of being prepared before you start asking for donations. First and foremost: create a complete fund-development plan; plot every move you’ll make to raise money. Putting together a fund-development plan forces you to research potential donors and to evaluate resources in your community and within your organization. This webinar will help get your head straight before you start soliciting donations.
Watch (MP4 format): preparingforeffectivefundraising022012.mp4
Build Web Presence – Runtime: 16 minutes
Daniel Gasteiger explores two methods of getting attention online for your nonprofit. He explains the importance of showing up on page one of Google search results for what you do rather than for the name of your organization. He also talks about getting referrals through social networking on Twitter, Facebook, Pinterest, and on social bookmarking sites such as Reddit. Learn about Facebook Groups, Twitter hash tags, and ways to find people who are already talking about your nonprofit’s mission.
Watch (MP4 format): buildwebpresence012012.mp4
Creating a Media Plan – Runtime: 8 minutes
Shelley M. Johnson lays the foundation for thinking about preparing a media plan: Know your target audience, know your niche, find the media outlets most likely to reach people interested in your cause. This simple blueprint will help you start on the right path to get attention from the right people.
This free webinar came on the eve of our much more in-depth panel discussion titled Building a Media Contact List. In an hour long conversation, panelists revealed many useful techniques to get media outlets – Newspapers, Radio, Television, Magazines, and Websites – interested in your message. Building a Media Contact List will be available to For The Charitable Community, Inc’s premium subscribers later this year. Follow this link to the original announcement about that webinar.
Watch (MP4 format): creatingamediaplan012012.mp4
Start the New Year right: Maximize Your Fundraising Efforts – Runtime: 12 minutes
Important fundamentals will help you raise the funds your nonprofit needs to operate. Carrie Roberts encourages you to be specific about your needs and make it clear to your potential donors how their money will change the lives of your clients.
Watch (MP4 format): startthenewyearright012012.mp4