Create Media Buzz to Maximize Donations
On January 26, 2012 we presented the webinar Create Media Buzz to Maximize Donations. Here is the original announcement for that event:
LATE ADDITION! Also joining our panel is Paula Whidden, founder of www.faithfulchoices.com. Scroll down for more information.
Join For The Charitable Community, Inc.’s January 26th, 10 a.m. (PST) Webinar on Building A Media Contact List.
The webinar will cover all aspects of building a media contact list, developing effective media strategies, and gaining publicity for your nonprofit organization. It will feature an expert panel from the nonprofit sector as well as public relations professionals sharing helpful hints on how to launch a media campaign. Hear the ins and outs that work! Empower your organization in 2012, join in the conversation on January 26th and learn how to get the media to pay attention!
The webinar will feature PR/communications consultants as well as media and communications staff from noted nonprofits in Texas and New Jersey. Panelists include Lisa Rodriguez, Marketing/Communications Manager with The Greater Austin Hispanic Chamber of Commerce, Kenny Jahng, Media & Innovation Pastor with the Liquid Church of New Jersey, and Nicole Dunn, Creative Producer at Dunn Pellier in Los Angeles.
These organizations have successfully gained exposure with major media outlets such as CNN, ABC, and Fox. Find out how they did it and what worked for them! The expert panel will share helpful hints on how to launch and manage a successful media campaign. Learn how these folks used the media to tell the stories of their nonprofits.
The $45 you spend on this webinar could reap thousands in donations during 2012.
Featured Guest Panelists
Marketing/Communications Manager, Greater Austin Hispanic Chamber of Commerce
Lisa Rodriguez manages marketing and public relations for the Greater Austin Hispanic Chamber of Commerce. She is responsible for overseeing all marketing and collateral materials for the Chamber, and she serves as liaison to the Marketing Committee and Social Media Ambassadors. In addition she designs and distributes Noticias and the weekly eBlast, and is the content manager for the Chamber’s website. Born and raised in the Rio Grande Valley, Lisa received her Bachelor’s degree in Public Relations & Advertising from The University of Texas – Pan American. After graduation she spent a year in New Zealand before moving to Austin in 2009. In her spare time, Lisa enjoys volunteering with various pet organizations; traveling; and taking in Austin’s attractions, food, and events.
Media & Innovation Pastor, Liquid Church
Kenny Jahng serves as the Media & Innovation Pastor at LiquidChurch.com, a NJ church with 3 physical campuses and a church online campus with over 2,000 weekly attendees. Some of his fall media campaigns have landed on CNN, Fox, ABC News, Australian Morning Show, and countless other broadcast media outlets in the last couple of months alone. He is a principal at Big Click Syndicate LLC where he advises non-profits on strategic marketing and media programs. Kenny holds an MBA in strategic communications from Columbia Business School and has consulted in strategic communications for the past decade.
Creative Producer, Dunn Pellier Media, Los Angeles
Nicole Dunn is a Creative Television Producer who has produced reality TV, makeovers, comedy, and music television. She combines her creative instincts with incredible vision to develop successful projects and strategic alliances for A-List talent, brands, and products in the television medium. Nicole specializes as a Brand Marketing Consultant for clients who want to grow their images and increase their businesses and visibility in the ever-changing television market. In 2009, after 12 years of producing television, Nicole formed Dunn • Pellier Media Consulting when a wide range of talent and brands approached her to help secure media and develop creative concepts for Network TV. The company has a diverse range of clients including Networks; Production Companies; Fortune 500 Companies; Ad Agencies; and lifestyle brands including doctors, lawyers, authors, celebrities, coaches, chefs, fitness gurus, life coaches, and travel-related brands. Nicole’s expertise and savvy strategic planning has landed her clients on shows such as “The Doctor OZ Show,” NBC’s “The Today Show,” NBC News, CNBC, FOX, CBS’s “The Early Show,” CNN, reality shows, major magazines, The NY Times, The Wall Street Journal, Politico, more.
LATE ADDITION! Please note that Paula Whidden will also be on our panel.
What happens when a full-time pastor becomes a stay-at-home-mom? The desire to serve and help people doesn’t just disappear, it redirects. Whidden has been writing online for three years at Examiner.com as their Los Angeles Faith and Family Examiner and as their National Christian Parenting Examiner. Four months ago, she started a small blog called FaithfulChoices.com. She also wrote an ebook entitled 30 Days ‘Til Christ as a Christmas devotional for individuals and families. The new blog meant learning new tools to communicate her message to an online community. Whidden likes to say she became accidentally social. In its short life, FaithfulChoices.com has seen 70,000+ hits from around the world, and that’s just the beginning.
Now, Whidden helps individuals and non-profits see and understand how the choices they make on and offline affect where they go in life and beyond.